Conversion Rate Optimization
In its simplest form, CRO is the art and science of increasing the value out of your existing traffic sources.
A 20% increase in revenue is a modest number, a lot of our clients double, triple or even quadruple their sales just by implementing A/B tests and applying a heatmap on the website. It sure seems complicated and daunting, but Conversion rate optimization is a necessary step to getting the most out of your traffic and sales channels.
How Do We Do It?
We have a proven system in place, that involves creating different versions of your add to cart buttons, product imagery, button colors, product reviews for every product, and other details that alter the behavior of your users/website visitors.
CRO is the single most important thing you can do to maximize your profits without spending more money on ads.
How long does it take?
CRO can take time, and the more time it takes, the better the results. The reason behind that is the more data you can study, the better the results.
Here’s an example: If you receive, on average, 3000 visitors to your store on a daily basis, and your goal is to increase the email sign ups. What would work best?
What would get the visitors’ attention? What would make them sign up? A discreet popup form? a single inline optin form or an exit intent popup?
Monthly Testing Programs
For sites with at least 50,000 users and 300 to 400 conversions a month, iterative a/b testing usually produces the best results. Unless there are compelling reasons for a full redesign, we believe strongly (and have proven through testing) that taking an iterative approach based on deep research and validation via a/b testing produces the largest gains. Also, should a redesign ever be desired, monthly testing will provide you with tons of insights and proven winners that can be used to inform your new site design.