Enterprise SEO: What’s In It For Your Business?
There are a lot of talks these days about enterprise SEO, but what does it actually mean? And more importantly, how can you make sure your business is taking advantage of all the benefits it has to offer? In this post, we’ll take a look at what enterprise SEO is and outline key steps you can take to start leveraging it for your business. Keep reading to learn more!
What is Enterprise SEO?
SEO for enterprise-level sites is all about improving their organic search presence by optimizing hundreds of thousands or even millions of pages. While the fundamentals of SEO remain the same, what changes is the scale. In order to rank well at this level, you need a large amount of unique content as well as attention to all the images, products, videos, comments, and good enterprise SEO strategies.
We take a proactive approach to enterprise SEO, ensuring that our strategies are tailored for each client’s unique business needs.
We create an all-inclusive plan of action and marketing strategy with your goals in mind so you can reach them quickly. Our team will stay on top of it: analyzing websites’ performance against competitors and potential customers, reviewing content for opportunities like link building, creating campaigns and posts, developing product feeds and injury prevention strategies, tracking tools and methodologies, conducting competitive research, keyword research and more.
What is Enterprise SEO? (Differences Between SEO & Enterprise SEO)
The art of SEO is constantly evolving, and for businesses of a certain size, it’s important to have an enterprise-level approach to staying ahead of the competition. At its core, this means scaling content, automating technical tasks, and staying on top of ongoing changes to the search engine algorithms.
Both enterprise SEO and normal SEO drives organic traffic, but the difference between the two is that enterprise SEO employs a different set of tactics than those used for normal SEO.
Enterprise SEO stands for organizational or corporate SEO, and it’s a more advanced form of regular SEO you might be familiar with.
Here are some types of businesses that may need an enterprise SEO strategy:
- Enterprise business with several websites
- Large e-commerce site with 10k+ pages
- Businesses with multiple locations
Many traditional SEO techniques won’t work as well on a site with millions of pages. Even traditional SEO best practices need to be adapted for an enterprise site.
Our Scalable Enterprise SEO Process
We know that every business is different. That’s why we offer a scalable enterprise SEO process with flexible options to fit your unique needs!
The first step in any plan should be an audit of existing content. You wouldn’t try to improve a product without feedback on its current form, and you shouldn’t try to improve your website without checking how it is doing.
A variety of factors should be considered in these audits, including:
The site should meet certain technical requirements.
The site should be mobile-friendly.
The amount and quality of on-page content.
The amount and quality of off-page content.
Looking for duplicate content.
The quantity and quality of your website’s backlinks.
The keywords that are being targeted, and how successful they are.
Keywords research (+ factors to consider)
Keywords are one of the most crucial parts of any SEO strategy and they’re even more important for enterprises. There are so many potential keywords out there, but with Google’s natural language processing (NLP), context will be key to which word you choose because both can affect how well your site ranks on google searches!
Many SEO professionals are finding that topic clusters are becoming an increasingly important part of their content strategy. Topic clusters are a great way to show Google that your website has the industry expertise and is full of useful, in-depth content about key topics in your industry.
Link building outreach
One of the main goals of this process is to improve search engine visibility. Hyperlinks (or “backlinks” as they’re also known) are used to skip from one Internet page to another. Link building is one of the most effective and productive ways of SEO optimization – and it’s also a great way to improve your website’s visibility.
Content optimization (duplicate content – existing content – new content)
Content helps you rank for keywords that are relevant to your business, even if they are not related to your brand or product. By optimizing your content, you can increase your rankings for long-tail keywords and drive more traffic to your website.
We need to know what content you have and what state it’s in before we can optimize. Visual content and optimization
Adding visual content to your website can help give your written content a further boost. Not only does visual content help break up your content and make it more appealing to readers, but it can also help you naturally incorporate keywords and create more content to rank in search engines.
Search engines strive to present their users with the best possible results for their queries. Therefore, Google’s robots crawl and evaluate web pages on a multitude of factors. Some factors are based on the user’s experience, like how fast a page loads. Other factors help search engine robots grasp what your pages are about. This is what, amongst others, structured data does. So, by improving your site’s technical aspects, we help search engines crawl and understand your site better.
- Monitoring and Evolution
SEO monitoring is essential to your search engine optimization plan. It allows us to verify what is working and what is not, and provides insights for you to improve strategies.
Partnering with us can be more effective than trying to handle it all yourself. For a start, you get an outside perspective – free of history, emotional attachment, or bias. This is particularly important when it comes to doing a content refresh, as we’ll be able to objectively assess what to remove or update. We’ll help you:
-understand what factors drive search engine results
-determine which keywords you should target
-reflect on your content to ensure it’s on-brand, compelling, and relevant
-identify which content outperforms expectations (and what to do with that knowledge)
-generate ideas for new or improved products
We work closely with our clients to ensure that each project is a success. We believe that our client’s success is our success, and we are committed to helping them achieve their goals.
Our Data-Driven Enterprise SEO Strategy
Our team of strategists has years of experience in developing successful SEO strategies. We constantly analyze data to stay ahead of the curve and provide you with the most current insights for your business. Whether you need a comprehensive SEO solution or just want to improve your website’s ranking, we have the tools and expertise to help.
Keeping track of progress and ensuring accuracy.
Our SEO strategists go above and beyond, providing you with monthly and yearly traffic reports to help you understand how your site is performing seasonally. This detailed analysis allows us to keep your site in great shape and ensure you’re getting the most out of your investment.
On-page Engagement and Optimization
At our company, we believe that giving our clients the best user experience is key. We pay close attention to Google’s ranking algorithm to ensure that your site is seen by as many people as possible. We make sure your site is mobile-friendly so that more people can access it from anywhere. We also study engagement metrics to see how users are interacting with your site. We use heatmaps and session recordings to find key SEO and user experience improvements. Our all-encompassing monitoring helps improve the overall UX, maximize the conversion of users, and increase your site’s ability to rank for your business-critical keywords.
Ranking on search engines
Rankings are essential for enterprise SEO reporting. You want to make sure your site is ranking for your business-critical keywords. Our industry-leading tools help you track your website’s most important keywords, whether global short-tail terms that drive your local business. This type of keyword tracking shows where you sit within the search landscape and provides insights into new areas of opportunity. Paired with competitive data, these search ranking insights help you prioritize the efforts that will yield the highest reward in search visibility.
Organic Conversion, Data Reporting
The success of your SEO campaign can be measured by its ability to generate organic conversions and improve your site’s conversion rate. However, pulling insights from organic conversions can help to improve your site’s ability to convert even further. Our SEO strategists analyze how and why a user converted to a page to see if there is an opportunity for optimization.
Technical SEO Optimization
At our agency, we take a unique and proactive approach to technical SEO. Rather than the traditional “set it and forget it” method that many agencies use, we continuously monitor Google Search Console, run crawls of your site, and observe the speed at which your pages load. These factors are important to maintaining your site’s functionality and affect your ability to be indexed and ranked in search engines.
PPC vs SEO for Enterprise
What’s the difference between PPC and SEO for enterprises? By now, you should know that they’re not exactly alike. Don’t get us wrong – there are some very loose similarities but these two strategies will always do things differently from each other which can potentially lead to better results in your company if used correctly!
Pricing may be one of those areas where Ads have an advantage over natural search engine rankings because businesses who use both types could end up paying too much on their Ad campaigns while neglecting traditional forms or marketing efforts at times when it is most needed (such as right after launch).
What is The Long-Term Value of Enterprise SEO?
Enterprise SEO is about building long-term value. It’s not just for the short term like most other companies do when they invest in PPC ads or social media marketing campaigns to drive traffic quickly based on what seems like good ideas at the time but actually has no end goal besides making money off your company (which isn’t necessarily wrong if done well).
Enterprise Search Engine Optimization takes patience; you need an experienced team that knows their stuff inside out because there are SO many aspects involved with this process beyond creating high-quality content.
Why does Enterprise SEO strategy matter?
If you’re running a business, it’s important to have an effective SEO strategy in place. Enterprise SEO can help you reach a larger audience and achieve higher rankings in search engine results pages.
Small businesses and large enterprise organizations differ in their approach to keyword targeting. Small businesses usually focus on long-tail keywords, which are less competitive and have more traffic potential. Larger organizations, on the other hand, target highly competitive short-tail keywords in order to achieve quick results.
At smaller companies, the person in charge of SEO is usually also the content marketer and might even be in charge of social media. However, larger companies need a specialized enterprise SEO team to keep track and maintain organic rankings.
Larger companies have more brand authority, which means you can’t undermine that authority by deleting or redirecting pages that have acquired backlinks and high page authority. You also need to keep this content up to date and fresh. As you can imagine, the larger the company, the harder that is.
Ultimately, enterprise SEO is going to make smarter decisions with better results and a focus on long-term success.
How Brands Benefit From Enterprise SEO?
Different types of branded searches can give you a variety of different results. You might find websites, social media profiles, and microsites that are controlled by the brand. But you can also find third-party content such as online reviews, Wikipedia pages, and news articles.
Although the top few results still tend to earn the majority of traffic, clicks can be earned throughout page one. Furthermore, non-click impressions can be extremely valuable in shaping the perception of your brand. People often skim search engine results before they decide what to read.
In today’s era of clickbait, it’s more important than ever to be in control of your online narrative. This means controlling your search results so your brand equity remains strong.
The right SEO strategy can help your brand expand its digital footprint, making it better prepared for sales growth and crisis recovery.
When You Need an Enterprise SEO Solution?
When you need an enterprise SEO solution, you need the experience and expertise of an organization that can help you achieve your online marketing goals. At SEO.com, we have the experience and expertise to help you get the most out of your online marketing efforts. We can help you develop a comprehensive SEO strategy that will help you achieve your business goals.
Here are the key features that set enterprise SEO websites and organizations apart from the rest.
Size of the website. SEO for a website with 500,000 pages requires different techniques than for a website with 1000 or 5000 pages. For creating and updating on-page content, higher automation is required to manage the larger website. This includes URLs, META tags, and on-site linking.
Multiple websites. When it comes to managing multiple websites, SEO can be a complex task – just like how global companies have to deal with various complexities.
Global SEO needs. When a company has multiple versions of their website for different countries and languages, or when they have many local websites, SEO becomes more complex. For example, content creation and keyword strategies must be implemented to prevent websites from cannibalizing each other’s rankings.
Branding guidelines/requirements. Good branding guidelines help with keyword targeting in on-site and off-site content, as well as with certain META data. Overcoming these challenges is a crucial part of the enterprise SEO agency’s skill set.
Copywriting guidelines for legal professionals. Large organizations often have legal guidelines that affect how they can promote their website content, their blog, social media content, and other off-site content. An enterprise SEO company must be able to understand the legal parameters and communicate them effectively to its internal team and off-site publishing partners.
Complex chain of command. When companies have several departments that are involved in SEO decision-making and execution, the enterprise SEO teams must have extremely strong outreach management skills to keep campaigns running on schedule and on budget.
IT control. The SEO company must have the flexibility to forge and maintain close relationships with the client’s IT team, something that’s easier said than done. Often, large organizations don’t allow external resources to edit changes to their websites or hosting services, which suggests the SEO company must be able to work closely with the client’s IT team.