Saas SEO Agency
Your perfectly optimized coBy now, most business owners know that SEO is key to a strong online presence. But what if you don’t have the time or resources to do it yourself? That’s where a SaaS SEO agency comes in. We can help you grow your business by optimizing your website and content for search engines. So, if you’re looking to take your business to the next level, an SEO SaaS agency may be just what you need.
Specificity of SaaS market
The SaaS market is a fast growing market that has been developing at a rapid pace in the last years. The growth of SaaS has been ascribed to the increasing embrace of technology and the rise of the Internet. It is a very specific market with its own unique characteristics including:
Diversified Products Offering: The diverse nature of the products in this market, which may include anything from websites to mobile applications to softwares.
Rapid Growth: The rapid growth and development of this industry, meaning there are many new companies and products entering the market every day.
Customization: The SaaS market is different from other markets since it involves a lot of personalization. This means that the customer searches for the product or service and gets exactly what they want.
The Strategy of SaaS SEO
Generate more MQLs
SEO can be indeed financially beneficial for SaaS companies, by helping them become a leader in their niche industry, and most importantly by reducing their dependence on paid advertisements that can eat up their entire marketing budget. Since with these paid customer acquisition strategies, companies don’t generate traffic and leads the moment they stop spending. But SEO on the other hand keeps bringing clients to your site even after you stop actively optimizing.
Competitive Edge
As a SaaS company, connecting with potential customers online can be crucial. Especially when the SaaS market is becoming increasingly competitive, where companies find themselves under the pressure to differentiate themselves from the competition in order to succeed. SEO leverages your competitive advantages & value proposition to optimize your website’s organic rankings and traffic quality to generate B2B SaaS leads.
Visibility is KEY
The bad news is that your target audience might not even be aware that your product or service exists ! People start exploring a solution to the problem they have. That’s where SEO comes in handy. So when you know the target audience, you use its strategies helping these people find your product on Google. Since SaaS SEO basically cares about two things : the audience and their problems.
Results of SaaS SEO Strategy
Launching an SEO campaign for a SaaS business can be easy if one knows the proper process. A well-developed SaaS SEO campaign will surely:
Boost your search visibility.
Grow your organic rankings.
Build authority in your niche.
Bring in more customers through organic search.
Create a reliable web experience.
Increase brand awareness.
Support other forms of marketing.
Generate more MQLs.
Build a competitive edge.
Cutting advertising costs.
How do we achieve it?
These days, the SaaS market is becoming more competitive than ever, so finding, nurturing and converting qualified leads can be a veritable challenge but not an impossible one.
Developing an efficient, well-planned SEO strategy can help you with that challenge, regardless of your business’s size. We will outline the main basics of building an effective SaaS SEO strategy
SEO Audit
SEO Competitive Analysis
ON-page SEO Optimization
Technical SEO Optimization
Persona-driven content creation
Link Building Outreach campaign
Content Development
Structured data & Schema markup
Desktop and mobile page speed
Conversion Optimization
And more
Process
We offer a premier SaaS SEO service that can help you improve your website's visibility and search engine rankings through a thorough integration process, paired with the implementation of a strategy customized to your specific needs, in addition to running continuous audits and tests. At BLM, we work on a sustainable, durable SEO strategy. By delivering the finest content on the web for your audience. Our main goal is to obtain as many valuable clicks as possible, as fast as possible. In BLM we do not sell you falsehoods, we work on a sustainable and long-term SEO strategy. By providing the best content on the web for your visitors. We're not going to spend your time and money spouting lingo and showing you vanity metrics. Our primary aim is to get as many clicks as possible, as fast as possible.
Onboarding
As more companies embrace digital, SEO is becoming more relevant than it has ever been. With an important number of new and emerging SEO clients, it is essential to set up an onboarding process to guarantee a smooth business partnership.
- Specific target audience
- Current client acquiring channels
- If any previous algorithm updates have affected you
- Recent ranking factors and how to get the most out of them
- If you've engaged in a search engine optimization or content marketing campaign previously
- Technical SEO issues you are experiencing
- Current keyword rankings and topics you are already visible for
Research
Market research is an efficient process to stay ahead of the constantly evolving SEO field. By carrying out in-depth market research as part of our SEO service, we can learn not only about how we can build a strategy but also about our clients, their industries, and competitors.
- Demographic and competitive analysis: Research about the industry, products, and market
- Assessing your website according to SEO best practices
- Studying direct and indirect competitors
SEO strategy
An SEO strategy is an action plan to optimize, in the long run, all the criteria used by search engines to evaluate your website and position it in the results pages.
- Build a keyword mapping report
- Fill in a competitor keyword analysis
- Set up an advanced rank tracking to monitor content and keyword performanc
Optimization for SEO and search intent
Search intent optimization is all about delivering the best answer precisely the way your target customers expect it. Simply put, it means answering your customers' immediate needs and thereby earning their loyalty.
- UX usability and website architecture enhancements
- Noticeable title and meta tags, making it easier for search engines to determine what the content is about, and thus are vital for SEO
- Optimizing current content, as well as images for search intent and selected keywords
Content
The content needs to be educating for influencers and decision-makers across multiple points of contact and addressing their questions so that your solution and service becomes a necessity.
- Potential customers can get answers to their questions
- Updating your existing content
- Producing original sector-specific content
- Optimized content (blog articles - guides, …)
- Long-tail keyword methodology
Links
A mention, shout-out, or a link from other websites sends a very positive signal to Search Engines to trust your content.
- Promote your content to industry websites
- Gain your website's pertinent mentions from blogs, news sites, and more
- Assist your business in launching viral content or marketing campaigns that earn links fast
Testing and Monitoring
The strategy is based on the process of auditing and evaluating the results of the modification made to a page or website in relation to organic search traffic.
- Google Analytics and Google Search Console set up
- Ongoing data analysis, dashboards, and data visualization
- Monthly strategy and reporting calls
- Evaluate the conversion path of different targets
- Develop and test enhancements to calls-to-action (CTAs)
- and more
We want to help your business grow
Give us a ring ! Our team would gladly answer your questions and learn more about your business, history and your objectives. Call us today !
We are SEO professionals with a solid experience in the industry, looking forward to working closely with you and helping you reach your goals.
We offer you unique pricings per customer, depending on your specific needs in term of seo
Contact us today to find out how you can reach your full potential. Ready to speak with a marketing expert?
Give us a ring ! Our team would gladly answer your questions and learn more about your business, history and your objectives.
Call us today !
Managed SEO Strategy
Our SaaS SEO team is always on the lookout for the most recent algorithm updates and sector trends. We leverage the best tactics to help your business remain one step ahead of your competitors. Beyond that, we also analyze the top ranked websites to figure out their success and use these insights to tailor a successful SEO strategy to suit your needs.
Data-driven tactics
market research with available search data to identify and execute best strategies both in organic search and in the overall content marketing lifecycle.
Bespoke SaaS SEO Strategies
that operate as digital go-to-market strategies, getting your product targeted customers' attention at every appropriate opportunity.
Transparent SEO Review
progress reports twice a week to monitor KPIs, conversions and assignments.
Full understanding of SaaS marketing
Organic search traffic and SEO strategy are embedded in the broader SaaS buyer’s journey and focused on your lead growth objectives.
What are Clients Saying
Jim G.
CEOYour team has really improved our sites and our working relationship is synergistic. I am extremely encouraged by the potential we have for the year ahead. Thanks for you and your team and all your hard work
FAQs
- Competitor analysis
- Keywords research and optimization
- Content development and launching
- On-page and Off-page optimization
- Continuous conversion rate
- Optimization (CRO) and testing Progress reports
And more
Services we can help you with
Full Service SEO
We specialize in developing successful strategies and implementing them, even in the most competitive industries.
Learn MoreSEO Content
We're proud to offer a wide range and variety in our services so you can find just what is right for all aspects from copy-writing or technical reasoning!
Learn MoreLink building
We specialize in developing successful strategies and implementing them, even in the most competitive industries.
Learn MoreTechnical SEO
We provide comprehensive technical SEO optimization solutions to help your business grow. We have a proven track record in delivering high-quality services.
Learn More