Search Engine Optimization
Search engine optimization is the art and science of optimizing your website for specific keywords so it can rank high on Google, Bing and other search engines.
The beauty in search engines, especially for ecommerce stores, is that their traffic converts higher than social media traffic. Why? You ask?
Because people who are searching are already in research mode, they’ve already decided on the product they want to buy and are researching it. Or at least they have the intention to buy said product.
1. Site Audit
In a lot of cases, by simply running a site audit and correcting the mistakes that show up on your website, you will start seeing a traffic increase.
That’s the first thing we do, we immediately identify what needs to be fixed by running a full site audit.
2. Keyword Research
The next step is to identify which keywords will bring the most traffic in the short term.
We work with lower competition keywords that are related to the products you sell, those are the low hanging fruit when it comes to SEO. They typically bring in traffic in shorter periods of time and are easier to rank for.
But that doesn’t mean they don’t bring in valuable leads, we’re talking about search engine traffic here, after all.
After that we aim for higher volume and more competitive keywords, depending on your website’s authority on the search engines.
3. On Site Optimization
It is true that it’s more complicated to achieve this task on platforms like Shopify, Wix and some others, but that’s where we come in.What comes next is the foundation of every well-optimized website. We work towards making each and every page on your website visible and “attractive” to the likes of Google and Bing.
Our team has been optimizing Shopify websites for a number of years now, although it hasn’t gotten any easier, but at least we have process that gets the job done.
Other platforms like Woocommerce, OpenCart and BigCommerce are a little easier to manage when it comes to on-page optimization.
What we’re saying is, no matter the platform you’re using, we can bring it up to speed and make sure to bring you more qualified and targeted ready to buy traffic.
4. Off Site Optimization
Without a solid foundation, which is the on-site optimization of your website, link building is useless.
That’s why we leave link building as the last step of the process. Depending on your knowledge of SEO, and if you’re aware of so called whitehat, greyhat or blackhat techniques.
Let me assure you that our agency does not mess around with anything unethical or blackhat when it comes to link building.
Most of what works now revolves around providing value first, which is the technique that will never die.
When we’re seeking links to point to a client site, we do so by reaching out to relevant blogs and websites in the same niche, we utilize the skyscraper method, guest posting (only when it makes sense) and other link building methods that provide high quality backlinks.