Key Takeaways
• Large websites with international targeting require special techniques to make sure the optimization efforts deliver great results.
• Older content can actually be a problem if it is not reviewed, updated and optimized. While deleting content is the last resort, it should be an option when necessary.
• Expertise in the SaaS world are important and all content should be high quality. The better the content, the better the chances of ranking for high difficulty keywords.
• Acquiring new referring domains is important, whether organically or through link building. The goal is to find ways to increase the quality AND quantity of referring domains.