In this part, we will go over a detailed explanation of the process & Strategy that helped our client get 13,444% in organic traffic.
The first thing we always do when we get a new client is audit their site to see if it has any major underlying issues. The audit allows us to fix any on-site or technical issues that could be impacting the search engine visibility. We ran through a complete list of on-page, off-page, and technical checks.
The audit revealed that the site had many issues and that the best solution would be to rebuild the website.
After rebuilding the website, we didn’t want to end up having the same issues we started with so we decided to organize the site structure from the beginning in order to be crawled easily by search engines and give our target audience the best user experience.
The steps we took:
After fixing all technical issues that the website had, we moved to conducting a competitive analysis to determine what strategies were used by the competitors and see any potential benchmark strategies that we can use. It also helped us determine how we can offer better content and overall better website experience to the audience. We analyzed things like Keywords, backlinks profile, Referring domains, Top Performing pages etc
The competitive analysis allowed us to run a content gap analysis, where we basically look for competitor keywords that the site isn’t targeting yet, and this became the basis for our content creation. We also focused on improving keywords targeting.
We developed a detailed content strategy based on the keyword research, while also making sure to keep updating it regularly.
For each Page or Post we had :
Over a period of 24 months, we were able to get our client 13,444% growth in organic traffic. Not only that, but we also increased their Domain Rating, which went from 36 in September 2019 to 48 in July 2021.
And the growth continues!
Organic Traffic Growth (Source: Google Analytics)
Organic Keywords Growth (top 10 in the US) (Source: Ahrefs)
Referring Domains Growth (Source: Ahrefs)
Organic Traffic Growth over the 24 months (Source: Google Analytics)
• Domain Age can be beneficial if your site has never issues with Google. Without any penalties in its record, growing the site to where it is now was a smooth process.
• Technical structure of a site is important. While we could have kept trying to fix the site, rebuilding took less effort and energy over time. The result started showing as soon as we relaunched the site.
• Content consistency and quality are understated. The strength of a news website comes from the quality of its content but also its consistency. Google crawlers love the site and new pages are indexed almost immediately. This allows us to rank in Top Stories regularly for important news.
• Link building is great but content is greater. Backlinks started coming in as soon as the quality of the content increased. We have not done any direct outreach and we continue to grow.