B2B SEO Agency
Your business website is your number one digital marketing tool. It’s where potential customers will start their search for your services, so it’s crucial that you need a great site that gets ranked on the search results.
Specificity of B2B market
The main goal for the B2B search marketing campaign is reaching more prospects, collecting more MQLs, and driving more revenue.
Small TAM
Total addressable market, the size of the market including all competitive products or services is our highest priority in building a B2B search engine optimization strategy that both works to improve the quality of traffic existing today as well as building top of funnel acquisition for future-proof growth.
Long Sales Cycles
B2B market has longer sales cycles along with a focus on driving leads with advanced solutions and buyers. We make sure to deploy a content-driven strategy to answer your potential client's questions at every step of their buying journey. This will reinforce your image amongst your competitors, which will also make Google consider you a trustworthy source for general (difficult) queries, and that's how you play in the long run!
The Strategy of B2B SEO
Visibility through authoritative rankings
Search engines will merely return the most pertinent response based on the query, and the evaluation is predominantly driven by SEO criteria, thus higher the value, greater the visibility, and as in the world of business “discoverability is key”.
Content-driven methodology
Content is the reason why people visit a website, and it is through content that you connect with your audience. So a content-driven methodology is cost-effective and most importantly has sustainable results.
- Persona-driven content throughout your buyer’s journey.
- Targeting funnel keywords
Results of B2B SEO Strategy
The benefits and results are huge and usually seen in the long-term, so the sooner you get started, the better your results will be! Here are some of the main ones:
- Increasing the number of qualified search impressions and visibility
- Clicks from real people, not bots, that are of high quality
- Link-worthy content that enhances your authority and reputation
- A consistent, long-term supply of high-quality leads for your sales team
- Improved profit on your website investment
- Improved brand awareness
- More acknowledgment as a leader in the industry
How we achieve it?
Developing an efficient, well-planned SEO strategy is essential, regardless of your organization’s size. We will outline the main fundamentals of building an effective B2B SEO strategy, and it’s by focusing on the following:
- Keyword gap analysis of competitors
- Persona-driven content creation
- Outreach campaign for link building
- Downloadable content offer creation
- Your buyer’s journey is mapped out in terms of content.
- Alignment of sales and marketing messaging
- On-page SEO for websites
- Optimization of the technical aspects
- Conversion Optimization
- Google maps optimization
- Structured data & schema markup
- Desktop and mobile page speed
- And more
Process
The right B2B SEO agency can bring the difference to your business. We are a prominent B2B SEO service that can help you improve your website's search engine rankings and visibility through a smooth onboarding process, coupled with the implementation of a strategy tailored to your specific needs, in addition to ongoing audits and tests. In BLM we do not sell you falsehoods, we work on a sustainable and long-term SEO strategy. By providing the best content on the web for your visitors. We're not going to spend your time and money spouting lingo and showing you vanity metrics. Our primary aim is to get as many clicks as possible, as fast as possible.
Onboarding
As more companies embrace digital, SEO is becoming more relevant than it has ever been. With an important number of new and emerging SEO clients, it is essential to set up an onboarding process to guarantee a smooth business partnership.
- Specific target audience
- Current client acquiring channels
- If any previous algorithm updates have affected you
- Recent ranking factors and how to get the most out of them
- If you've engaged in a search engine optimization or content marketing campaign previously
- Technical SEO issues you are experiencing
- Current keyword rankings and topics you are already visible for
Research
Market research is an efficient process to stay ahead of the constantly evolving SEO field. By carrying out in-depth market research as part of our SEO service, we can learn not only about how we can build a strategy but also about our clients, their industries, and competitors.
- Demographic and competitive analysis: Research about the industry, products, and market
- Assessing your website according to SEO best practices
- Studying direct and indirect competitors
SEO strategy
An SEO strategy is an action plan to optimize, in the long run, all the criteria used by search engines to evaluate your website and position it in the results pages.
- Build a keyword mapping report
- Fill in a competitor keyword analysis
- Set up an advanced rank tracking to monitor content and keyword performanc
Optimization for SEO and search intent
Search intent optimization is all about delivering the best answer precisely the way your target customers expect it. Simply put, it means answering your customers' immediate needs and thereby earning their loyalty.
- UX usability and website architecture enhancements
- Noticeable title and meta tags, making it easier for search engines to determine what the content is about, and thus are vital for SEO
- Optimizing current content, as well as images for search intent and selected keywords
Content
The content needs to be educating for influencers and decision-makers across multiple points of contact and addressing their questions so that your solution and service becomes a necessity.
- Potential customers can get answers to their questions
- Updating your existing content
- Producing original sector-specific content
- Optimized content (blog articles - guides, …)
- Long-tail keyword methodology
Links
A mention, shout-out, or a link from other websites sends a very positive signal to Search Engines to trust your content.
- Promote your content to industry websites
- Gain your website's pertinent mentions from blogs, news sites, and more
- Assist your business in launching viral content or marketing campaigns that earn links fast
Testing and Monitoring
The strategy is based on the process of auditing and evaluating the results of the modification made to a page or website in relation to organic search traffic.
- Google Analytics and Google Search Console set up
- Ongoing data analysis, dashboards, and data visualization
- Monthly strategy and reporting calls
- Evaluate the conversion path of different targets
- Develop and test enhancements to calls-to-action (CTAs)
- and more
We want to help your business grow
Give us a ring ! Our team would gladly answer your questions and learn more about your business, history and your objectives. Call us today !
We are SEO professionals with a solid experience in the industry, looking forward to working closely with you and helping you reach your goals.
We offer you unique pricings per customer, depending on your specific needs in term of seo
Contact us today to find out how you can reach your full potential. Ready to speak with a marketing expert?
Give us a ring ! Our team would gladly answer your questions and learn more about your business, history and your objectives.
Call us today !
Managed SEO Strategy
Our B2B SEO team is always on the lookout for the latest algorithm changes and industry trends. We use the best practices to help your business stay one step ahead of your competitors. In addition, we analyze top-ranking websites to figure out what makes them successful and use this information to create a personalized winning SEO strategy for you.
We provide you with a fully collaborative, built-in approach to global SEO
- Data-driven strategies: External and market studies with available search data to determine and implement the best practices in both organic search and the larger content marketing lifecycle.
- Bespoke B2B SEO strategies: that function as digital go-to-market strategies, bringing your product to the attention of targeted customers at every suitable opportunity.
- Transparent SEO Review: Bi-weekly progress report to track KPIs, Conversions, and tasks
- Full understanding of B2B marketing: Organic search traffic and SEO strategy are embedded in the broader B2B buyer’s journey and focused on your lead growth objectives.
All in one team
Our multi-disciplined team will join its expertise to provide you with the best strategy to help you and your business by targeting the key fundamentals.
General
Devoted account managers, Competitor analysis and tracking, Monthly traffic, ROI, and goal reporting, Monthly reviews & meetings, Comprehensive SEO reporting
On-page SEO
B2B targeted keyword list building, Keywords optimization, Meta tag optimization, Image optimization, UX improvement, New content development, Existing content updates, Duplicate content checks
Technical SEO
Technical SEO auditing, Robots.txt optimization, XML sitemap creating and filing, Site navigation and architecture, Schema implementation, Page loading performance, Search friendly landing page creation, Conversion rate optimization
Local SEO
Google Business Profile optimization, Local search optimization, New review notifications
What are Clients Saying
Aurelien B.
Former CMO at DigimindBLM are doing an amazing job with our SEO, we had to go through a number of freelancers before we found the best SEO partner for our needs
FAQs
- Leads, sales, and revenue numbers
- Lead quality and sales value
- Organic traffic
- Rankings in relevant search results
- Generating viable takeaways from competitor strategies
- Focusing on high-value, low-competition keywords
- Providing a dedicated account manager for a consistent experience
- Providing access to an integrated easy-to-use reporting dashboard
And more
- Competitor analysis
- Keywords research and optimization
- Content development and launching
- On-page and Off-page optimization
- Continuous conversion rate
- Optimization (CRO) and testing Progress reports
And more
As an established SEO agency, we work on a monthly payment plan agreement Since SEO is not fast, it may take so long to see results, but when they do, it can greatly and positively transform your business.
- In-house development team
- Bi-weekly reporting and meetings
- Dedicated account manager
- Decades of experience
- Custom SEO strategy
- Turn-key SEO solution
- Advanced AI and machine learning
- SEO software
- Transparent pricing
Services we can help you with
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